Base Builder

There are 3 Proven Paths to Your Own Successful Business...

Which Will YOU Choose?

The Business Owner’s Playbook

AS FEATURED IN

Course Format:
Online Course

Work at your own
pace.

Course Order:
Course #2

Follows the Startup Business Accelerator.

Duration:
4 Weeks or Less

Finish as quickly
as you want.

Result:
Your Business Playbook

A blueprint for your successful business.

Imagine Your New Life

As a Successful Business Owner...

Time

Imagine the excitement on your child’s face when they see you in the stands at their ball game.

Imagine having the freedom to focus on your hobbies, get back in the gym, or do whatever you want to do!

Imagine being able to spoil your family on Christmas without fear of debt.

Freedom

Imagine no longer worrying about bills, credit card debt, or how you’ll put your kids through college.

Imagine the smile growing on your significant other’s face when you surprise them with a night out at their favorite restaurant.

Imagine waking up with excitement every single morning.

Opportunity

Imagine surprising your significant other with a new car just because you can.

Imagine making it home in time for family dinner every single day.

Imagine taking your family on a dream vacation every summer.

This is the life of the successful business owner. This is the life you could be living. The Base Builder course is designed to guide you to this life…

This is the life of the successful business owner. This is the life you could be living. The Base Builder course is designed to guide you to this life…

The Entrepreneur’s Treasure Map

One of the primary reasons you’re here is because you’re not satisfied. You have ambitions beyond your current situation. That’s admirable in today’s world—it’s an attitude that deserves to be rewarded…

That’s why the Base Builder course gives you the playbook used by countless entrepreneurs to build wildly successful businesses. It’s a playbook featuring a vital piece of information that can define your journey as an entrepreneur—the three proven ways to go into business for yourself.

Let’s take a look at just a few of the many stops laid out along the Base Builder treasure map…

These 5 Simple Steps
Flood Your Business With Customers

There are proven strategies that virtually always result in waves of new customers. And when you know you’ll have customers, you know your business will be successful!

Adding This One Tool Means
More Visitors, More Customers & More Revenue

The Base Builder course walks you through every single step to get your hands on this tool. Once you do, you’ll be able to attract customers from across the street, across the world, and everywhere in between.

Selling Made Easy

Selling is the lifeblood of any business. If you can sell your products and services with consistency, you can grow at your own pace. This course makes selling easy. And it shows you how to implement multiple sales funnels so you have money coming in from multiple sources!

“It’s Like Pressing a Button & Printing Cash!”

If you’ve had any experience running a successful business, you know the power of email. With an email list, you get a highly effective form of marketing in which you can build a relationship with your audience. And when your audience trusts you, sending that next promo email can feel like printing cash…

The Entrepreneur’s Treasure Map

One of the primary reasons you’re here is because you’re not satisfied. You have ambitions beyond your current situation. That’s admirable in today’s world—it’s an attitude that deserves to be rewarded…

That’s why the Base Builder course gives you the playbook used by countless entrepreneurs to build wildly successful businesses.

Let’s take a look at just a few of the many stops laid out along the Base Builder treasure map…

These 5 Simple Steps Flood Your Business With Customer

There are proven strategies that virtually always result in waves of new customers. And when you know you’ll have customers, you know your business will be successful!

Adding This One Tool Means More Visitors, More Customers & More Revenue

The Base Builder course walks you through every single step to get your hands on this tool. Once you do, you’ll be able to attract customers from across the street, across the world, and everywhere in between.

Selling Made Easy

Selling is the lifeblood of any business. If you can sell your products and services with consistency, you can grow at your own pace. This course makes selling easy. And it shows you how to implement multiple sales funnels so you have money coming in from multiple sources!

“It’s Like Pressing a Button & Printing Cash!”

If you’ve had any experience running a successful business, you know the power of email. With an email list, you get a highly effective form of marketing in which you can build a relationship with your audience. And when your audience trusts you, sending that next promo email can feel like printing cash…

Achieve Entrepreneurial Success Through Education & Dedication

We guarantee success to those willing to take action and chase their dreams. Set your goals, and we will guide you to them. Our goals are…

1,000+

BUSINESSES ESTABLISHED/ADVISED

$1 Billion

IN REVENUES FOR BUSINESSES

10,000

NEW JOBS CREATED

Access the Base Builder Course

For Lifetime Access to ALL Timestar Academy Courses!

The Base Builder is the SECOND of FOUR comprehensive courses within Timestar Academy…

Course 1:
Startup Business Accelerator

This course shows you how to start a business that’s guaranteed to become profitable. It’s the ideal starting point for entrepreneurs who DO NOT have an existing business. And if you’re one of the first 500 to sign up, you’ll gain access to this course FOR FREE!

Course 2:
Base Builder

This is the natural progression after the Startup Business Accelerator. If you already have a business set up or if you’ve completed Course 1, you’re in the right place. This course shows you how to maximize your business.

And as you’ll see below in our Comprehensive Course Structure, this course is where you’ll discover the three effective ways for anyone to start a successful business.

Course 3:
Scale-Up Multiplier

Discover the ideal launch point for your business, then follow step-by-step guidance for scaling your business into a thriving operation. Gaining access to the Base Builder course will earn you access to ALL following courses, including this one.

Bonus Course:
Business Credit Accelerator

Discover the go-to strategies of the expert who’s helped small businesses gain access to more than $51 million in capital. This course includes how to unlock $10,000 in business credit without a personal guarantee. Gaining access to the Base Builder course will earn you access to ALL following courses, including this one.

Access the Base Builder Course

For Lifetime Access to ALL Timestar Academy Courses!

The Base Builder is the SECOND of FOUR comprehensive courses within Timestar Academy…

Course 1:
Startup Business Accelerator

This course shows you how to start a business that’s guaranteed to become profitable. It’s the ideal starting point for entrepreneurs who DO NOT have an existing business. And if you’re one of the first 500 to sign up, you’ll gain access to this course FOR FREE!

Course 2:
Base Builder

This is the natural progression after the Startup Business Accelerator. If you already have a business set up or if you’ve completed Course 1, you’re in the right place. This course shows you how to maximize your business.

And as you’ll see below in our Comprehensive Course Structure, this course is where you’ll discover the three effective ways for anyone to start a successful business.

Course 3:
Scale-Up Multiplier

Discover the ideal launch point for your business, then follow step-by-step guidance for scaling your business into a thriving operation. Gaining access to the Base Builder course will earn you access to ALL following courses, including this one

Bonus Course:
Business Credit Accelerator

Discover the go-to strategies of the expert who’s helped small businesses gain access to more than $51 million in capital. This course includes how to unlock $10,000 in business credit without a personal guarantee. Gaining access to the Base Builder course will earn you access to ALL following courses, including this one.

Comprehensive Course Structure

The Base Builder course is your step-by-step playbook for starting your own successful business. We’ve laid it all out in easily-digestible modules that are delivered in five distinct phases.

Just like the Startup Business Accelerator, if you can spend just one hour per weekday, you’ll complete the course in just FOUR weeks!

Phase 1: Goal Setting & Mapping Your Path

When you want to reach a significant goal like starting a business, the best way to get there is to break it down into smaller, more attainable targets. This lesson will cover how to break it down in the most simplified and efficient manner. Included are steps that you can take to reach significant objectives by incorporating realistic achievements along the way.

What if you aren’t sure what those goals should be? This module covers easy-to-use hacks that will help you solve this issue. Anticipating problems is a great way to stop them before they start. You can use these methods in other areas of your life, along with your business ambitions.

This module covers:

  • What you need to do to achieve your objectives
  • Anticipating what could go wrong
  • Figuring out your goals
  • How to set realistic goals

Great discipline comes with great reward, and we want you to obtain all the riches that come along with correctly incorporating will into your goals. But discipline is not something you buy at a store. It takes practice and intelligence when it comes to setting goals and knowing what to tackle first.

This lesson dives into sub-goals and how to list them in order of importance. To complete this objective, you need to be honest with yourself from the start. Only through honesty and hard work will you learn how to set your goals correctly. This module is another set of lessons you can apply to other areas of life that need improvement.

This module covers:

  • How to prioritize sub-goals
  • Why being as straightforward as possible is important
  • How to build discipline by categorizing sub-goals in order of importance

Humans have been using rituals to obtain success since the dawn of time. Practice makes perfect, as they say. This lesson covers daily routines and procedures you can adopt to drive goal achievement for you and your business. We cover physical and mental practices that work for other successful business owners and give you tips on the best time of day to apply these methods.

We don’t just give you the rituals. We go in depth about why they will work for you and how these concepts correlate with any business idea. The theories in this section are valuable tools to other life goals as well.

This module covers:

  • Exploring physical rituals
  • Why do physical routines work?
  • Mental practices to start your day right
  • Mental habits for pre-task moments
  • Cognitive techniques to use before you go to sleep

This lesson gives you the best tools to inspire yourself to move forward and reach for higher goals. All of these devices fall under the generalization of analysis.

When you take a look back to a year before this moment, the one where you decided to start a business, where were you? Was life more of a struggle, or do you think you were more in control of everything 365 days ago? No matter the answer, by looking back you can assess where you are today with a better lens.

This module covers:

  • How comparing yourself in the here and now to your ideal is a great way to measure your success
  • How this exact process is a great motivational tool

Starting a business is a goal that many people have. Yet the paths forward are as numerous as stars in the sky. We narrowed them all down to three effective ways anyone can start a successful business.

Inside, you’ll learn about starting a business from scratch, owning a franchise, and purchasing an established business. We elaborate on each by giving you the pros and cons of these three traditional routes. From the basics to special considerations, we cover everything you need to know.

This module covers:

  • Three ways to go into business for yourself
  • Pros and cons of starting a business from scratch
  • Pros and cons of owning a franchise
  • Five considerations when buying a business
  • Business model canvas template
  • Business model canvas guide

Virtually every successful business has a winning team behind it. However, that doesn’t necessarily mean hiring employees is the right move for you. From production and marketing to accounting and office management, there are many aspects of a business to consider. That’s why a smart business owner knows when they need to delegate some of the responsibility.

This module covers the ins and outs of professionals and how hiring out can be in your business’s best interest. You will learn where to find help in your community, how to network well, and the art of using freelancers. Building a solid team is one of the best approaches to starting strong from the ground level.

This module covers:

  • Hiring local professionals
  • How to hire employees
  • Using freelancers from overseas
  • Connecting with local resource providers
  • Networking with local business owners

Phase 2: Your Financial Foundation

Accounting isn’t for everyone. But as a business owner, accounting is an integral part of your operation—one that can boost growth. Whether you’ll be keeping the books yourself or hiring someone to do it for you, we have the roadmap to your success.

Keeping good books can keep you from a time-consuming audit, lost revenue, and more. In this lesson, we’ll give you the lingo, good accounting habits, and how to identify bookkeeping fraud.

This module covers:

  • Accounting and standard definitions
  • Chart of accounts – Organizing your books
  • Bookkeeping reporting basics
  • Habits of good bookkeeping 
  • Choosing accounting software that meets your needs
  • Hiring the right bookkeeper for your business
  • 13 red flags of bookkeeping fraud

Healthy cash flow is paramount to keep the business up and running. Without cash, you can’t purchase the items you need to create the service or product you sell. It’s a cycle, and cash is the fuel that makes it all continue to go ‘round and ‘round. In this module, you’ll learn why cash flow is crucial, how to plan, ways to maximize, and how well-run accounts receivable is essential. We’ve also included easy-to-follow templates and planner tools in this lesson.

This module covers:

  • Why a cash flow budget is critical to your business’s success
  • Planning for cash flow
  • Cash flow planner tool
  • Cash flow template
  • Five tips to maximize cash flow
  • Accounts receivable and how it affects cash flow
  • Managing accounts receivable
  • Managing cash flow for seasonal businesses
  • How inventory impacts your cash flow

Cash flow and accounting all fall under the grander term “Financial Management.” In this module, we give you clear-cut steps on how you should manage your finances. You’ll receive complete examples and explanations of the leading financial reports and statements every business needs to conduct.

Once you complete this lesson, you’ll have a greater understanding of how profit & loss and balance sheets will help you keep a handle on your financial management. In the end, we cover payroll, which is a separate entity from the other finances and should be managed as such.

This module covers:

  • How to manage your finances well
  • What every business should know about financial management
  • Three go-to financial reports for business owners
  • Key business financial statements
  • Understanding profit & loss
  • Profit & loss sheet template
  • Understanding balance sheets
  • Balance sheet template
  • Managing payroll

Phase 3: Marketing & Branding Made Easy

Customers power your business forward. But to do so, they need to feel respected. In this lesson, you’ll discover the hidden strategies for showing your customers just how much you respect them. When you do, you’ll be able to build trust, gain a deeper connection with your audience, and earn more repeat business.

 We cover a myriad of techniques you can let your customers know that you value them—techniques that most business owners miss! It’s okay if you find something that you haven’t been doing. That’s why you’re taking this course. Business respect and customer appreciation go much deeper in this context. Inside we cover the following.

  • Being hands-on
  • Complaints
  • How to use bad reviews in your favor
  • Keeping your customers happy
  • How respect goes farther than you thought

Marketing is a deep ideology and age-old practice that can’t be covered in one lesson alone. In this section, we dive in with an in-depth introduction to the overall concept of marketing. We’ll then give you the proven steps to generate new clients for your business!

We cover marketing channels, planning steps, how to execute your ideas efficiently, and measuring your progress along the way truthfully. Humans make mistakes, and marketing is one area where beginners repeatedly commit the same errors. In this lesson, we give you a list of common marketing pitfalls so that you can skip them altogether. By the end, you’ll be a marketing expert.

This module covers:

  • An introduction to marketing
  • Five simple steps to finding new customers
  • Marketing channel tactics
  • Marketing strategy tactics
  • Marketing plan, execute and measure
  • The five biggest marketing mistakes

The power and draw of your branding, or lack thereof, will have a significant and direct effect on your company’s success. Coming up with a convincing and alluring brand is not something that happens overnight. A great brand takes thought, research, audits, and thorough analytics of the industry you’re joining.

In this lesson, we cover how to utilize successful principles, make these concepts work in your industry, ways to keep it straightforward and consistent, and how to audit the success of your branding. A brand is more successful if it’s solid from the beginning. Rebranding is a headache and far more complex, which is why you want to get it right from the start.

This module covers:

  • The basics of branding
  • Analyzing your brand
  • Creating brand consistency
  • Brand audit guide
  • How to create target personas

Phase 4: Turning the Internet Into Your Digital Playground

In today’s world, a good website could mean the difference in thousands of dollars or more in annual revenue. Building a website is a daunting task, so we put easy-to-use steps, advice, and actionable tips into this lesson. You’ll have the tools you need to design the perfect website for your business.

This module covers:

  • Building an effective business website
  • A checklist for creating this website
  • Five ways to drive traffic to your website
  • Web policies and legal considerations
  • Includes a website planning form
  • Utilizing local SEO
  • How to show up in a Google search
  • Keys to easy site navigation
  • How to get your site online
  • Producing quality content
  • Gathering marketing data via your website
  • Website competitive analysis
  • Tools to measure the success of your website

If you’ve been wondering how to generate new revenue with your business, creating a sales funnel is the first answer. Sales funnels are excellent sources of constant leads when implemented correctly and maintained. In this course, we’ll teach you how to create not just one but several funnels for your company.

 We’ll cover concepts like increasing email blasts, recognizing funnels you already have in place, and how to know when a funnel isn’t doing its job. You’ll learn how to keep track of your funnel and recognize any holes or leaks. Inside this section, we cover the following: 

  • Creation of sales funnels
  • Recognizing funnels that you already have implemented 
  • The separate sections of a sales funnel
  • Why it’s essential to keep your eye on your sales funnel
  • How to widen the reach of your funnel

Whether you enjoy using social media or not, there’s no denying its impact on sales for nearly every business that exists. People cannot seem to stop looking at their newsfeeds, which means there’s an insane amount of opportunity to be seen. This lesson covers the big ones, like Facebook, Instagram, Yelp, and Twitter. It also touches on Trip Advisor and explains its worth.

By the end, you’ll feel like a social media guru.

This module covers:

  • How to choose the right social media platform
  • Establishing your online presence with local listings
  • Using Google My Business
  • How to manage your image and status on Trip Advisor
  • Working your Instagram for business
  • Managing LinkedIn for business
  • Managing your business presence on Facebook
  • Managing your business presence on Yelp
  • Managing Pinterest of your business
  • Twitter for your business
  • Using YouTube for your business

Digital advertising is an avenue all businesses should be utilizing in today’s market. How many things did you purchase online last month? A good portion of sales are generated online with advertising, which is why we cover the outlet in depth in this next module.

It’s not enough to just post on these social media sites. There is ample opportunity for advertising on these platforms and more, and we want you to take full advantage of them. In this lesson, we cover Facebook, Instagram, Yelp, YouTube, and Google. We dive into Trip Advisor again, which is often overlooked. And we touch on search engine marketing.

This module covers:

  • Advertising on Trip Advisor
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Yelp
  • Advertising on YouTube
  • Advertising using the Google platform
  • Display advertising
  • Display ads checklist
  • Facebook ads checklist
  • Search advertising checklist
  • Search engine marketing (SEM)

Advertising is only one way to get the best out of an online market. Selling is another. Everything sold today is available somewhere on the internet for purchase. Skipping this essential sales outlet deprives your business of a great deal of revenue. In this section, we get into e-Commerce and how you can use it in your industry.

We also touch on good online selling habits, proven methods of increasing your online sales, setting goals, and how to create a profitable sales funnel, all from the comfort of your computer.

This module covers:

  • Eight operational considerations for implementing e-Commerce
  • Best practices for selling on your website
  • Expanding your customer base while selling online
  • Growing your customer base with e-Commerce
  • Guide to setting up online ordering for restaurant, bakery, and cafe owners
  • How to meet site goals using a sales funnel

Blogs are online journals businesses use to inform and educate their clients on industry-related ideas. You may be asking yourself, “How will writing a blog help me achieve my business goals?” Most people don’t know that blogs are a fantastic marketing opportunity that every business owner should implement in their plan.

The most challenging part of a blog is getting started. We give you tips that you can use now to get this part of your plan off the ground. Our module will help you figure out what to blog about and the possibility of hiring out for this task if writing isn’t your strong point. With consistency, your blog will generate leads.

This module covers:

  • An introduction to blog marketing
  • How to get started blogging
  • What to blog about
  • Driving traffic to your blog
  • Using a blog editorial calendar

While most businesses set their eyes on social media sites, email may seem somewhat old-fashioned to the new-age marketer. Well, we’re here to tell you that email campaigns are still a highly effective way to generate sales for your company. The key is knowing how to make the best out of your emails.

This lesson gives you examples of solid email campaigns proven to be successful, ways to grow your contact list, and steps on starting your first campaign. We give you specific tasks and strategies to utilize when creating a campaign and the legal requirements when fishing for leads via email marketing.

This module covers:

  • How to send great marketing emails
  • Types of successful business emails
  • How to build your email list
  • Email marketing strategy basics
  • Email marketing legal requirements
  • Checklist for your first email marketing campaign

Phase 5: Growth Acceleration

Without sales, a company could not exist. Even non-profit companies need to generate revenue to keep things afloat and for their fundraising. When it comes to business, you must be prepared to generate as many leads as possible so your business will be a success. We’ll show you the strategies proven to work time and again.

This lesson covers ways small businesses can increase sales and delivers strategies you can put into action. We’ve narrowed it down to five specific approaches that have worked for others. In the final portion, we touch on direct mail and how hyper-targeting with snail mail is still a great way to generate sales.

This module covers:

  • Small business strategies to increase sales
  • Five effective strategies to drive up sales
  • How to use direct mail for hyper-targeting

It’s always essential to manage your time reasonably in work and life. In this lesson, we introduce time management concepts, apply them to starting a business of your own, and deliver tips on using these tools in every area of your life. When you use these steps in your tasks, you will find how managing time well is one of the main paths toward success.

First, you get started with a plan. We help you execute that plan and refine it to expand production. We give you helpful tips on delegation and a template that’s easy to apply to your industry.

This module covers:

  • Guide to creating a time management plan
  • Optimizing your time to maximize productivity
  • Three tips on implementing your time management plan
  • Tips for successful delegation
  • Goals and time management plan template

Businesses need funding, and one of the best ways to get the money you need is by obtaining a loan. There are several types of loans available to small business owners, and we cover the subject thoroughly. We will take you through all the steps involved in being prepared for a meeting with a loan officer, which is essential if you want funding. Is it easier to get a loan from a happy lender or a frustrated person who wishes you had all the documentation required?

Inside you will find a template to help you get a business plan ready on the fly, including a personal financial statement. There is also a template for your financial projections.

This module covers:

  • How to prepare for a small business loan
  • Business plan template 
  • 3-year financial projections template
  • Creating a personal financial statement

Stop Living Life as an Employee.

Start Living Life as a Successful Business Owner!

A month from now, you’ll have every aspect of The Business Owner’s Playbook at your disposal. All you have to do is spend one hour per weekday on the Base Builder course.

That’s just FOUR short weeks from shedding the burdens of life as an employee…

It’s time to start living life as a boss.
We’ll walk you through every single step…